Logo Design and Brand Identity for Loyalty & Co.
Loyalty & Co.
Loyalty & Co. approached us with a name and some serious passion about how to help blue-chip loyalty and prepaid customers. We worked with them to develop a new logo and brand identity that is unique and clever.
Loyalty is created when a customer is happy. We designed a wordmark and Brand Identity that clearly conveys a sense of happiness. The wordmark helps express their unique strengths and passion by becoming a phrase that resonates with each of the owners. The Brand Identity succeeds because it's simple and memorable. And purple.