Helping a New Brand Catch Fire
Ignite, a Toronto-based research and insights consultancy approached us to design their new brand identity.
The name “Ignite,” came from the fact that they help their clients ignite their businesses by finding focus and distilling complex information. They wanted their new identity to reflect the creativity in the solutions they deliver. We designed a logo that is elegant, creative and gives a visual nod to flames in the curvature of the letterforms.
The “squiggle,” as is has become known, is a strong design element that is both unique and memorable. It comes to a red point in the centre, signifying the outcome of their work.