Designing a Retail Brand Identity with Character
Eva Cooper, the owner of Delilah, approached us looking for a name and identity for her new retail stores. She wanted the identity to reflect not only the style of clothing she sold, but also the personality of herself and her staff.
We delivered the name, logo design, brand identity, store signage and advertising to kick-start this highly successful retailer.
The visual identity is based on colour, variety and fun. The logo is clean and simple, balancing with the flower motif as well as against the variety of clothing styles and colours that are sold in Delilah’s two locations.