Making a Splash with a New VISA Card Design
Scotiabank Momentum VISA Card
We were retained by the Toronto-based Advertising Agency, Bensimon Byrne, to design Scotiabank’s new Momentum VISA card.
Designing a credit card is an exercise in limitations. You have a small space to work within and a lot of elements that are fixed and can’t be moved. Working with the word, “Momentum,” we experimented with several design concepts that are dynamic and bold, not limited by the small space or items that the card needs to contain.