Brand Identity and Website Design for Human Digital Marketing

Human Digital Marketing

Goal
Human Digital Marketing is a partner of Hybrid ideas. Their unique approach to Digital Marketing is based on the premise that no matter who you’re marketing to, a human is on the other side of the screen. The marketing should invoke some emotion, not be boring or dry.

Our Idea
The idea was to create a brand identity that is friendly, playful and relatable. The lowercase wordmark and bold orange colour are inviting and warm. The imagery we selected reflects people who are casual and real, not photoshopped models.

Deliverables

Naming
Logo Design
Brand Identity Design
Website Design